Corporate communications and branding
Developing communication strategies and working with different stakeholders.
Author
About Sâmia Laços
Journalist, Marketing Specialist & Creator of Career Routine
I'm a journalist and marketing professional with over 13 years of experience working across corporate communications, branding, digital marketing, and content strategy.
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Throughout my career, I've worked with different teams, industries, and business challenges, gaining firsthand experience in professional communication, cross-functional collaboration, and adapting to changing workplace environments.
I created Career Routine to explore the questions and decisions that shape our professional lives, from asking for a promotion and negotiating salary to building stronger relationships at work and finding new opportunities for growth.
My goal is to make career advice more practical and accessible, combining research, professional experience, and real-world examples to help readers navigate their careers with greater clarity and confidence.
Experience
Professional Background
Digital marketing and content strategy
Planning and executing content initiatives across digital channels.
Cross-functional collaboration
Working with different teams, managing projects, and aligning priorities.
International work environments
Collaborating with professionals across different cultures and working contexts.
How I write
My Editorial Approach
Professional growth is not always about making a dramatic change.
Career Routine is built around a simple idea: professional growth is not always about making a dramatic change. Sometimes, it starts with asking a better question, having a difficult conversation, or approaching a familiar challenge from a different perspective.
The articles combine practical guidance, relevant research, and real-world professional situations. When a topic involves specialized knowledge beyond my professional background, I prioritize reliable sources and clearly distinguish research-based information from personal perspectives.
Connect With Me
Let's stay in touch
You can learn more about my professional background and experience on LinkedIn.